Going global

Going global

The web may have broken down many geographical barriers. But a raft of cultural and communications challenges remain for SMEs targeting international growth… Reaching and engaging with international audiences demands an intimate understanding of their cultures and customs, laws and languages, practices and tastes. Browsing the local Rough Guide simply isn’t going to cut it. But how many would-be international marketers really take this truism to heart?

Marketing: Make or buy? Why ‘doing it yourself’ can be worse than not doing it at all…

Marketing: Make or buy? Why ‘doing it yourself’ can be worse than not doing it at all…

  Business leaders are, by their very nature, DIYers… That’s not to say they spend every spare moment prowling the office corridors, spanner in hand: even the most sanguine of entrepreneurs would draw the line at servicing the company boiler.

Mind the GAP

Ever feel like your business is driving you, rather than the other way around? If so, you may be suffering from a Goal Alignment Problem – aka GAP… Chances are, when you launched your business, you didn’t give too much thought to its long-term impact on your domestic life. Rather, you may have been more concerned with value propositions, marketing plans, cashflow projections, production challenges and the myriad other considerations.

Optalysys

Optalysys

Future Materials Group (FMG)

Future Materials Group (FMG)

ADI (Analog Devices)

ADI (Analog Devices)

Dovetail Accounting

Dovetail Accounting

We have worked with Versio as an extended team for over 15 years and they still come up with very creative ideas to develop Analog Devices EMEA digital marketing campaigns, online advertising and event designs on a regular basis. They are very innovative when using marketing technologies and systems and come up with fresh solutions to boost our demand generation campaigns.